With the ability to execute more than 40,000 man-hours of telephone interviewing on a monthly basis, American Directions Group provides some of the largest capacity in the U.S. to handle our clients’ work.

ADG maintains numerous state-of-the-art call center facilities, located on the East and West Coasts of the USA, and ONLY in the United States. These facilities encompass hundreds of interviewing stations. Our interviewing facilities are equipped with several types of Computer-Assisted-Telephone-Interviewing (CATI) software, offer web-assisted interviewing and inbound or outbound capacity.

Part of the ADG Telephony solutions that support the research group include intelligent, respondent-friendly predictive dialing systems that enhance productivity and sample frame penetration. Utilizing multiple facilities and all of our state-of-the-art telephony allows our research group to maximize capacity and efficiency for any project in the United States.

The interviewing and dialing systems utilized by the American Directions Group allow us to customize the sample management of any study to the specifications of the client. The Dialing Methodology employed is entirely in your control.

Actionable research is the product of appropriate survey execution. ADG training methods don't just teach interviewers what to say, they also teach them why proper research techniques are important, and how they can affect the outcome of a study. All of this training is backed up by consistent, comprehensive Quality Assurance processes.

At American Directions, we monitor 100% of our Research Assistants each shift. But we don’t stop there, we validate (ensure that what the respondent says is what is recorded on your survey instrument) for 50% of those same people nightly

American Directions promotes an environment of transparency for our clients. Toll-free Client Monitoring is always available to clients who want to listen to their studies in progress.

Software-Based Monitoring Tools

Software tools allow quality assurance personnel to evaluate interviewer quality and performance in several ways. These reports allow supervisory personnel to see how interviewers are handling calls; the frequency of each disposition and the average amount of time spent making the disposition. Additional information includes calculations of their termination rate (people that hang-up mid-interview),average length of survey, percentage of their time spent between interviews and a calculation of the number of minutes per hour the individual spends actually speaking with respondents.

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