Market Research Survey Capabilities


American Directions has been interviewing Americans for close to 25 years. Our company employs over 500 personnel coast to coast, all of whom are united by our shared values and an unwavering commitment to quality. Offering a wide range of survey research services, our team is comprised of research experts.

ADG currently maintains numerous interviewing centers, on the east and west coasts, as well as in the Midwest. These facilities house hundreds of interviewing stations, each equipped with the latest in computer-assisted-telephone-interviewing (CATI) software, as well as highly efficient, respondent-friendly predictive dialing systems.

In a typical year, American Directions Group will conduct in excess of 300,000 man-hours of telephone interviewing, completing customer satisfaction, political polling, advertising message testing, public policy studies and many other types of surveys.

 

Consumer Interviewing

ADG is adept at reaching out to diverse populations, including wireless-only households, elites and targeted ethnicities.


Business-to-Business Calling

Whether the respondent is a front desk clerk or a Fortune 500 CEO, specialized training and thousands of interviews' worth of experience allow ADG interviewers to deliver the insights you seek.


In-Language Interviewing

ADG recognizes the diverse needs of our clients, and offers extensive in-language Spanish interviewing capabilities from our dedicated bilingual facility in El Paso, Texas.


Next Generation Online Surveys

Our webDirections platform facilitiates the creation, deployment, analysis and reporting of web-based surveys.


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All of ADG's Facilities are proudly and exclusively located in the United States

Going in the Right Direction
When your career and reputation are at stake, you pick your vendors carefully. You learn who you can trust to manage your projects, execute the surveys and deliver the results in a manner that provides the most accurate results in the most efficient manner.

Our political clients stake their reputations and careers on how we do our jobs every day. Nothing makes us prouder than the fact that these clients continue to contract with American Directions year after year. Our current clients encompass a wide variety of full-service research firms, ad agencies, consulting firms and corporations. See what some have had to say.

Americans listening to Americans
Over the years our portfolio has grown, and we have become one of the largest survey research companies operating solely in the United States.
The ADG team believes that the spirit of innovation and optimism are integral to the fabric of America, and we apply that spirit to the processes and technology which make sure our business thrives against any foreign competition.
Survey Methodologies & Markets Staff Expertise:
  • Customer Satisfaction Studies
  • Advertising Research
  • Corporate Image Studies
  • TV & Radio Audience Studies
  • Public Policy Studies
  • Governmental Research
  • Healthcare Studies
  • Technology Research

ADG's Staff includes professionals who have experience in the following areas:

  • Execution of Phone & Online Surveys
  • Sampling Theory & Practice
  • Project Management
  • Interviewing Techniques
  • Statistical Analysis of Data
  • Consultation on all aspects of Survey Research
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