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State and Federal procurement officers, when was the last time you really scrutinized the cost of program evaluation, market research, and data collection contracts? In the current fiscal climate, agencies and prime contractors need to look beyond the status quo to find streamlined and unburdened solutions that meet tight budgetary constraints.
Our public sector clients know ADG as a veteran-owned company with unparalleled customer service, competitive pricing, and past-performance resulting in best value for government programs.
Headquartered in Washington, D.C., American Directions owns call centers on both coasts offering CATI and IVR technology to augment our client’s program evaluation, research, and data collection capabilities. Our research professionals and subject-matter experts provide technical assistance in the following areas:
Execution of Telephone and Web-Based Surveys
- Sampling Theory and Practice
- Project Management
- Interviewing Techniques
- Statistical Analysis of Survey Data
- Consultation on all aspects of Survey Research
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Partial Past Performance
American Directions Group has considerable experience conducting telephone and online surveys covering a wide range of topics. The following are examples of successful projects performed for Federal and State governments:
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Arlington County Commuter Services (ACCS) Commuter Studies
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American Directions was contracted by Southeastern Institute of Research to provide market research services for the Arlington County Commuter Services (ACCS). Specifically, ADG conducted several concurrent bi-lingual (English and Spanish)CATI telephone survey utilizing random digit dialing (RDD) to collect and analyze information needed to assess the performance of Arlington County Commuter Services (ACCS) and to enhance ACCS’ effectiveness in providing travel assistance services in Arlington County. The combination of all the studies resulted in an excess of 4,000 completed bi-lingual surveys. |
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District of Columbia - District Department of the Environment’s (DDOE) Baseline Survey of Low-Income District Residents’ Awareness of DDOE’s G-1 and G-2 Programs
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The District Department of the Environment (DDOE) implemented several natural gas programs designed to assist low-income residents, those who are most negatively impacted by the high cost of natural gas and the most in need of aid. The DDOE was especially interested in measuring low-income District residents’ current awareness and knowledge of two specific natural gas related programs. American Directions Group was contracted to design and implement a telephone survey to determine the effectiveness and impact of the Energy Awareness Campaign. The methodology guiding this research project consists of three primary components: the survey questionnaire, sample design, data collection via CATI telephone surveys, data analysis and a final report. |
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North Carolina Department of Transportation Contract #54-DO-10624584
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American Directions Group was contracted to provide market research and data collection services via Statewide CATI telephone survey to measure the attitudes and perceptions of North Carolina citizens toward bicyclists and motorists sharing the roadways. ADG took considerable steps to ensure that the client met specific methodological requirement. North Carolina’s Chief Survey Methodologist included “I have been in the survey research business for more than 22 years, and I cannot remember a project that I have worked on where I felt I was in more capable hands. The attention to detail, the sheer diligence to meet the project specs, and the true professionalism exhibited were outstanding”.
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ABC Consumer Satisfaction Survey Under VCU BPA # 2251602CM-01
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American Directions Group was tasked to provide data collection services via CATI Telephone survey. ADG interviewed consumers of Virginia ABC stores on their satisfaction of the quality of services provided by the store licensees. |
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Virginia Commonwealth University (VCU) – Blanket Purchase Agreement to Provide Telephone Survey Research Services to the Survey and Evaluation Research Laboratory (SERL)
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American Directions Group was selected to provide all labor, supervision, equipment, materials, supplies and incidentals necessary to perform scientific social science telephone survey research services for the following types of survey projects/subject matter/target groups/ programming to include but not be limited to: Bi-lingual (Spanish) Survey Projects – national, state, and metro area, public opinion polls; Community Health Surveys; Consumer Satisfaction Surveys; and Awareness Surveys.
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Centers for Medicare Medicaid Services (CMS) Contract CMS-05-008 National Medicare and You Education Program
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American Directions Group served as a subcontractor to Abt Associates and provided data collection services via a CATI telephone survey with businesses nationwide to evaluate the effectiveness of the National Medicare and You Education Program.
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