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American Directions Group specializes in creating campaigns that have consistent two way communications with their constituents and voters. We equip our clients with the ability to have their positions understood regardless of if the candidate is running on the local, state or federal levels. In the traditional sense of bringing the power to the people, ADG identifies those segments of the population fair-minded about our candidate’s positions, and through planned strategic communications with these targeted groups, we are able to mobilize concerned citizens, constituents, and voters so that their voices are heard and their votes counted. This constant, persuasive contact continues to be the most effective way to launch and win any electoral campaign.
By mobilizing an army of allies on something similar to a grassroots level, we not only make sure that specific persuadable constituents and voters are helping to get you elected, but that they are increasing the visibility of the positions that are pivotal in your campaign. The key being to develop a dialogue between the candidate and the voter to help foster trust and long term satisfaction.
Specific Electoral Services:
- Database Design & Management
American Directions Group understands that the key to a successful campaign is a strong infrastructure and in that manner ADG provides a robust database management platform that facilitates real-time solutions. State-of-the-art software tools are employed in developing and maintaining secured environments while providing maximum flexibility and usage opportunities. ADG utilizes its “Data Base Life Cycle” concept in our data mining and targeting techniques. This includes a process of data gathering, analysis, enhancement, and selection for specific use as well as ongoing maintenance.
We provide a range of related data services including: data acquisition, procuring lists with email addresses and telephone numbers; database cleansing, telephone number and address appending; legislative district appending; and demographic and psychographic analysis.
- Message Development
Messaging as at the heart of an effective grassroots campaign, yet so often many campaigns struggle to gain ground even with a strong, coherent, and cohesive message. It is for this reason that American Directions Group believes that no one message is effective in persuading all people – our campaigns employee the use of multiple messages, each one tailored for specific target groups; striving to persuade the maximum number of supporters to support your candidacy.
ADG has extensive experience in message development and implementation. Our consultants and account managers will work closely with you to create messages and groups of voters that have the greatest probability of success. No factors are left unaccounted for; we do extensive research, mining through demographic and attitudinal information to create test groups and message cases. These groups and cases are then tested through internal focus groups and scrutinized for effectiveness. We believe that this process allows us to create a message which will not only persuade and call voters to action but will also build a lasting relationship between the candidate and the voters.
This exhaustive research and testing results in a campaign message that resonates deep within each individual group and is based on empirical data with the tempering of years of experience.
- Targeting & Segmentation
In matching the right language to the right audience, it is important to properly target groups in order to efficiently communicate our message. Before each program we can target and segment databases to correspond with specific groups containing a highly focused message meant to speak directly to that universe. Additionally, using psychographic, demographic, and lifestyle data to enhance files along with focus groups, polls, and surveys allows us to maximize messages across different groups of people.
- Recruitment & Mobilization
ADG has helped hundreds of candidates identify public support for their legislative positions and political needs. Using our targeted communication techniques and building upon existing media and press activities, ADG can efficiently and effectively recruit across a broad cross section of a political district, attracting voters who actively support your positions, whatever they are. We provide the persuasion and the means to respond to people who are otherwise too busy to do so themselves.
The strength of these recruited voters lies not only in their numbers, but also that they are representative of important constituencies and that they can be mobilized again and again. They are influential supporters of your issues and can further persuade other undecided voters and a powerful counter to organized opposition groups.
We can offer your candidate the ability to quickly build a base of political support, whether you need dozens or thousands of voices. Unlike large advertising and public affairs firms, ADG specializes in the delivery of political communications.
We are able to achieve this through:
• Automated/IVR Telephone Programs
• Inbound and Outbound Live Operator Telephone Programs
• Traditional and Electronic Mail
• Mobile Media Text Messaging
- Survey Research & Polling
American Direction Group offers a range of data collection services, specializing in telephone and Web interviewing.
Since 1988 American Directions Group has focused on implementation and management of emerging technologies in data collection, including:
• Web survey programming and hosting with real-time reporting
• SPSS Quancept programming and technical support
• Web survey recruitment employing either telephone or electronic contact
• Web-based daily reporting: sample dispos, toplines/marginals, and quota counts
• Tabulations with either WinCross or SPS
- Traditional & Electronic Mail Mail can be used to inform, educate and even activate constituents. In the context of a campaign, mail delivers targeted, detailed information that adds tremendously to any direct contact effort. ADG can provide mail services for any size campaign. Combined with focused messaging and in coordination with other communications, mail can be a difference maker.
Email programs are one of the most cost-effective methods of reaching a large number of constituents. A campaign can choose to broadcast email messages to targeted constituents or on-demand emails can be sent to those who ask for more information. This tool can be used to send emails to representatives on behalf of their constituents.
- Web 2.0 Strategy Consulting
American Directions Group recognizes the growing importance of Web 2.0 and Social Media technologies in any legislative, political, or positions campaign. ADG has been cognizant in its inclusion of these new technologies within the campaigns it is working on and has been quick to respond to the growing need when creating messages and targeting groups of voters. ADG currently can work with you to optimize your social media strategy and broaden your campaign to reach a larger audience.
ADG Currently works with the following technologies:
• Facebook
• Twitter
• YouTube
• Blogs
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